sticker shock

noun

: astonishment and dismay experienced on being informed of a product's unexpectedly high price

Examples of sticker shock in a Sentence

We left the store suffering severe sticker shock.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Indeed, over recent years, multiple reviews of the MSR project by independent groups have flagged MSR sticker shock. Leonard David, Space.com, 13 May 2025 Many are just eliminating the products that will cause sticker shock rather than try to sell at prices either customers won’t buy or competitors will undercut, companies and analysts say. Nathaniel Meyersohn, CNN Money, 13 May 2025 College 'sticker shock' scares many Americans Academic leaders say Americans focus too much on the sticker price of college, which now exceeds $70,000 a year in tuition and fees at the priciest schools. Daniel De Visé, USA Today, 10 May 2025 An initial proposal of $53 announced in February triggered sticker shock and anger among many residents, especially in light of preliminary projections of $23-$29 per month before city voters approved Measure B in 2022, paving the way for a fee. Noah Lyons, San Diego Union-Tribune, 10 May 2025 See All Example Sentences for sticker shock

Word History

First Known Use

1981, in the meaning defined above

Time Traveler
The first known use of sticker shock was in 1981

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Cite this Entry

“Sticker shock.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/sticker%20shock. Accessed 27 May. 2025.

Last Updated: - Updated example sentences
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